New Golf Balls

Archive for the ‘Bridgestone Golf Balls’ Category

Bridgestone e5 Golf Balls

The e5 golf ball is targeted at players who want higher trajectory off the tee for more distance and Tour soft feel around the green.

The Bridgestone e5 golf ball is a two-piece urethane cover ball, featuring a seamless 432-dimple pattern. Seamless Cover Technology™ (SCT®) is a superior alternative with complete dimple coverage compared to conventional balls that have a seam that may cause unexpected differences in ball flight. SCT creates added distance and a more consistent ball flight for pinpoint accuracy.

The e5’s construction is unique in the marketplace, providing the distance of a two-piece ball combined with the precision soft feel and backspin of a Urethane cover.

The new Large Kinetic Energy Core generates higher initial velocity for explosive launch and impressive distance. But that’s not all. The new Grip and Grab Urethane Cover delivers optimized spin off the driver, as well as superb backspin and feel on approach and finesse shots. Urethane covers are typically reserved for Tour caliber balls. Making this technology available to a broader range of players is a true innovation.

Bridgestone e6 Golf Balls

The e6 golf ball is targeted at players who are currently losing distance off of their tee shots as a result of a hook or slice caused by too much sidespin.

The Bridgestone e6 golf ball, an ultra soft multilayer construction, utilizes a new core, cover and the patented SCT (seamless) 330-dimple design to offer golfers straighter shots, and thus more distance.

The Soft Kinetic Energy Core is designed to deliver consistently better feel on all shots and an optimum launch angle off of the tee for maximum carry. That combined with the Linear Velocity Inner Layer, which is designed to generate extremely high resilience and reduce sidespin off of the driver, means straighter and longer drives.

The Bridgestone e6 features a Soft and Control Surlyn® cover which delivers great feel on approach and chip shots.

Customize Your Distance

To Maximize Distance Performance for your swing, you need to choose the right ball. The new scientifically engineered e+ Series allows players to choose the ball that optimizes the trajectory and distance of their tee shots, while providing soft feel and control around the green.

Bridgestone e7+ Golf Balls (available October 08)

Designed for players that have a high to medium ball flight and need a more penetrating trajectory for increased distance.

The e7+ Multi-Layer high speed performance design is engineered for players who have a medium to high trajectory and are seeking longer distance.
The powerful three piece construction provides a solid feel with a piercing trajectory even in windy conditions.
Patented 330 dimple design with Seamless Cover Technology™ for Tour Proven Pin Point Accuracy and Consistency.

Press Releases

August 5, 2008

BRIDGESTONE BALL-FITTING DELIVERS INNOVATION IN NEW B330 BALLS

Low Handicappers and TOUR Pros Contribute to Three New TOUR-Caliber Balls

Covington, Ga. — Bridgestone Golf, known for its industry-changing Bridgestone Challenge ball-fitting program (www.bridgestonegolf.com/en/fitting), announced today that it would introduce three new Tour level balls this fall as a direct result of data garnered through its ball-fitting sessions.

“Ball-fitting has proven to be a valuable diagnostic tool – helping thousands of golfers become better informed about how to choose the right golf ball for their game – and now it has become a catalyst for our research and new product development, providing valuable insight into what golfers need most,” said Dan Murphy, Senior Director of Marketing – Bridgestone Golf, Inc.

The new B330-RX, a ball unlike any other product on the market, and the newly enhanced 4-piece versions of the award-winning TOUR B330 and TOUR B330-S series of balls are expected to hit retailers’ shelves on September 1st.

TOUR B330-RX

Through its ball-fitting program, Bridgestone Golf tested thousands of golfers and found that no ball on the market could deliver TOUR-level spin and performance on the greens while also offering a softer compression that allowed moderate swing speed players the ability to compress the core in the same manner a high swing speed player does with other TOUR-level balls. As a result, Bridgestone Golf has developed the new TOUR B330-RX – a ball made specifically for low handicappers who do not have TOUR-level swing speeds, but want TOUR-level performance in their short game.

With its new Very SOFT Gradational Compression Core, the B330-RX delivers TOUR-level spin, control and feel, yet provides maximum distance to moderate swing speed players (less than 105 mph swing speeds) off the tee. Designed for swing speeds between 85-105 mph, the new B330-RX is the softest multilayer ball on the market, and the first TOUR performance ball designed specifically for low handicap amateurs.

In addition to the suped-up core, the B330-RX features an Ionomer Inner Cover that provides increased velocity and reduced spin off the driver and long irons, allowing players to hit their tee shots, fairway woods and long irons further with less swing speed. The B330-RX utilizes the same industry leading Seamless Cover Technology that Bridgestone balls have become known for, and features a 330-dimple pattern for optimal trajectory and consistency of ball flight. Furthermore, the enhanced Urethane cover offers TOUR-caliber greenside control and buttery soft feel on putts.

“We’re very excited about the B330-RX as we believe it addresses a segment of players that have not received the attention they deserve,” said Brandon Sowell, Golf Ball Marketing Manager – Bridgestone Golf, Inc. “For far too long, the industry’s top selling manufacturer has claimed that one type of ball is the best choice for all highly-skilled players, forgetting about those low handicappers who just can’t swing at 115 miles per hour. With the ‘RX’ players will no longer have to sacrifice distance off the tee, for better feel and spin into and around the greens.”

NEW TOUR B330 and TOUR B330-S

The 2008 versions of the Bridgestone Golf TOUR B330 and B330-S feature Bridgestone’s brand new dual-mantle 4-piece construction technology. While some 4-piece balls feature a dual core, the Bridgestone TOUR B330 and B330-S have dual mantle layers, providing several competitive benefits that were identified as being significant through TOUR player testing. For instance, the new inner mantle used in both balls provides reduced spin and a smoother energy transition resulting in even more distance off the tee. The inner mantle also performs better in windy conditions, giving the ball flight a more piercing trajectory making it less apt to be affected by sudden gusts. Furthermore, the new TOUR B330 and B330-S feature a slightly softer core and cover for increased touch on the greens and even better spin performance on half wedge shots.

Like their predecessors, the new B330 and B330-S utilize Bridgestone’s Gradational Compression Technology in their cores to produce greater repulsion, resulting in unparalleled distance off the tee. The Bridgestone B330-S features a SOFT Gradational Compression Core for enhanced feel off of irons and wedges. The Tour B330 is designed for swing speeds of 112+ mph and will appeal to players who appreciate a slightly firmer feel. The B330-S is optimized for players with swing speeds ranging from 103-115 mph, and will appeal to players who value a softer feel.

The 2008 B330 family of balls will feature a street price of $42.99 per dozen (suggested retail price of $56 per dozen) and will be available at golf specialty stores and green grass retailers nationwide, beginning September 2008.

For more information on the entire Bridgestone Golf ball line and how to determine which ball is right for your game, visit www.bridgestonegolf.com or attend a Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule can be accessed at www.bridgestonegolf.com/en/fitting (see video to follow).